Social Media Optimization for Beginners: All Things SMO 1


The modern world revolves around the internet. The internet has become an integral part of everyone’s life. From finding the nearest coffee shop to finding weight loss tips, the internet is the solution for everything. People nowadays tend to do a detailed research on the internet before leaving their house. Given, the impact of digitalization, having an online presence is a primary requirement. The website is just a platform, one needs to devote their time towards marketing strategies. Social Media Optimization or SMO is the best way to market and is a must for any business.

The two most effective digital marketing strategies are SEO or Search Engine Optimisation and Social Media Optimisation. It is very important to understand that online marketing is mainly about creating awareness and visibility. Most of the times, people will find your business website in the following ways:

  • Search engine results
  • Recommendation from another website or another person.
  • Word of mouth.

One of the most effective ways of increasing traffic to your website is SMO. Social Media Optimisation is the process of increasing awareness of your brand by using different social media platforms. The main objective is to create viral publicity in order to reach more people at a time. This aspect of optimization increases online reputation through communities – not just Twitter and Facebook, but also different forums, blogs and anywhere your brand is referred or socially linked.

Social Media Optimization for Beginners: All Things SMO 2


SMO or Social Media Optimisation is a tried and tested technique which increases the popularity of your brand or business. In simple words, your website has no use until and unless people get to see it. No matter how beautiful it looks or how user-friendly it is of no use, until and unless there is traffic. One cannot deny the fact that generating more revenue is the driving factor behind creating an online presence. SMO helps you to generate more traffic through various social media platforms, which leads to more revenue for the business.

In the recent past, Google secretly launched a complete overhaul of their search algorithm. The latest algorithm completely changes the procedure by which Google interprets search terms. Social mentions and shares are now more important in calculating ranks. So, the focus immediately shifts to SMO. The latest search algorithms value quality content which is brief, easy to understand, authoritative and indeed shareable. So, the more your content is shared across various social media platforms, the more it will contribute to improving your Google rankings.

Social shares or mentions no doubt carry a lot more weight. The primary factor behind it is that they are coming from somewhere else. So, understanding the importance of SMO is not rocket science. It is very simple, having huge numbers of links to your website scattered across various social media platforms is very healthy and effective. You should mainly focus on engaging with a large volume of social audiences, posting your contents and contributing to related conversations.

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HOW TO START SMO? Start off Strong

SMO is the method through which you can get more visitors to your website by engaging your brand in various social media activities. Both SEO and SMO work hand in hand, having the same objectives. But there is a basic difference. SEO is mainly based on keywords, SMO based on words, images, and videos. If integrated properly, there is undoubtedly a brand’s most powerful weapon for raising visibility. Remember you cannot be good or bad at social media, you can only be what you are. Here are the important tips for starting SMO:

  • Content – Content is a gold mine when it comes to making your site more popular. The more you tell about yourself, the more will people understand you. The same thing happens with Google, it gives more recognition to contents. Make sure the content is precise and easy to understand.
  • Images and Videos – The visual impact is far superior. Using catchy images and videos attract more views. Unique images and videos catch a lot of attention and they are more likely to get shared. Social sharing carries a lot of weight and is well valued by Google.
  • Tags – Tagging is a unique feature that allows tagging more people. You should always try to tag more and more people. Once someone gets tagged, they are instantly notified. Also, make sure pages included a list of relevant tags. Tag content travels faster.
  • Increase Linkability – In order to optimize a website for social media, linkability plays an important role. Linkability of keywords should be increased. There are many ways to increase linkability. The best way is by adding a blog. Blog contents are highly valued by Google.
  • Use Permalinks – When you are blogging, permalinks capture the most important keywords in the URL titles that various search engines look for. Adding a link on the bottom of your blog also allows the user to copy and share.
  • Know Your Audience- Life revolves around the internet, however, there is always going to be a specific audience you can appeal to, while the others you can’t appeal to. Listen to who is engaging with you and know your audience.
  • Stay Fresh – In the fast-changing world, there is no scope for monotonous. Social Media is also changing and morphing every minute. Stay updated, regularly update your posts and always aim to bring fresh contents.
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SEO VS SMO: What’s the Difference?

SEO (Search Engine Optimisation) and SMO (Social Media Optimisation) are two of the most popular terms these days when it comes to digital marketing. Both, SEO and SMO are performed to increase traffic to a particular website. However, they are quite different than each other.

SEO is the process that is mainly used to improve the rankings of a particular website in the leading search engines such as Google, Yahoo, Bing etc. It is essential to rank among the top pages of the leading search engines. People do not click through pages after pages to get access to something. They usually access the websites which come on the first few pages of search results. SEO mainly targets specific keywords. The keywords are determined by various factors like how a search engine works, what people usually type in the search engines.

SMO, on the other hand, use social media platforms to generate more traffic to a website. SMO utilizes RSS feeds, video and blogging sites, social networking sites like Twitter, Facebook, Instagram, Pinterest, Tumblr, Vine, Google+, etc. Optimisation of social media on a website should be done in such a way that the content from the website can be easily accessible and shareable on various social media platforms. This can be accomplished by adding social media buttons on the website. Learn more about Search Engine Optimization right here.

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the best way to boost your business

In today’s world, people tend to spend most of their time around the web. People are too much dependent on the web. Under this scenario, creating an online presence should be the first thing on any business’s to-do list. In order to create an online presence, the first step is to create a website. The next step is to promote the website so that more people visit the website. SMO is one of the most effective technique to promote your website. It uses various social media platforms to create awareness and eventually generate more traffic. Almost every individual has a social media account. So, promoting the website through social media gives unlimited audience.

There are many social media networking sites like Facebook, Instagram, Twitter, Vine, Tumblr, etc. Firstly, create a social page and link your website. Regularly post contents, videos, and images. You should focus on increasing your subscribers and followers. Supply unique and regular posts in order to engage your followers. Make the full use of features such as tags in order to increase the popularity of your posts. Wait no more! Start your social media journey from now. And remember – when in doubt, contact an SMO Expert!


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