The Podcast Life With SEO SAS

SEO podcasts are rising in number now and for good reason. With so many gurus and hacks trying to sell you something that you really shouldn’t be buying, it feels good to listen to people with real experience.

The problem is simple.

Who do you listen to for real advice?

Today, we have with us Sarah McDowell talking about the journey that led them to setting up their new SEO podcast – SEO SAS.

Exclusive: SEO SAS Reveals Their Incredible Journey in SEO Podcasting 1

Interview With:

Sarah McDowell,
Popular SEO Podcaster,
SEO SAS

Interviewed By:

Nirvana Guha,
CEO, SEO Elixir

Date: 28 April 2019

Nirvana: Can you please give our readers a small intro about yourself?

Sarah:

SEO SAS (special answering service) is a podcast that delves into individual
SEO issues each week. 

Myself and Hannah Wellings like to think of ourselves as two feisty
females who love everything SEO.

Each week we answer FAQs & provide real-life examples of SEO quandaries alongside handy tips and solutions, in a way that’s easily accessible to everyone.

From SEO novices and dabbling marketing managers to SEO experts who
enjoy listening to passionate debates about the best ways to do SEO, listeners will hopefully learn something & laugh… a lot!

Editor’s Note: Hannah recently married a strapping young man. So, Hannah is now a Bryce. Not a Wellings. We congratulate Hannah for having traded up her surname. Bryce sounds way sexier!

Nirvana: That’s brilliant, Sarah! Is this the first podcast that you’ve been a part of?

Sarah: Yes, this is the first podcast that we have both been involved in. I’ve had some past radio experience in my student days, this is where I found out that I quite liked talking 😛

Yes, this is the first podcast that we have both been involved in. I’ve had some past radio experience in my student days, this is where I found out that I quite liked talking 😛

SEO SAS

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Nirvana: And GIFs. Don’t forget GIFs! How do you keep finding new topics to create content on?

Sarah:

There’s always a lot going on in the world of SEO, so finding new topics to talk about is quite easy.

Also, we are both quite nerdy when it comes to this subject, so we love researching and finding out new things.

Nirvana: Hey, it feels good to talk to SEO nerds. I feel like I’ve found my people! Let’s talk about some hard stuff now. How do you go about marketing a brand new podcast?

Sarah:

Hard. Especially as this is a side hustle for us both, we have full-time jobs to pay the bills. We concentrate on the quality of the content and hope people will spread the word.

Being on Twitter has helped and we have dabbled with Facebook advertising. Getting guest speakers on the show has helped to spread the word and for Brighton SEO we have got t-shirts, which is obviously quite exciting!

Editor’s Note: I can vouch for the excitement! Check out Sarah in her Brighton T-shirt:

Nirvana: As experts, which new trend in digital marketing do you think that
everyone should jump on board with?

Sarah:

Oooooh, good question! There’s so many going on… it’s hard to pick just one.

If we had to, I would stick to my SEO routes and say voice search.

There’s a crazy stat where 50% of all queries will be voice search… crazy right?

2020 is just around the corner… be smart, start looking into this now!

Nirvana: Here’s a question that I’ve been struggling with – is only organic
marketing no longer sufficient for promoting a brand?

Sarah: Organic marketing is hard and takes time.

In comparison, paid marketing will get you results quicker (generally speaking). However, I am a fan of the long term game.

Customers tend to be more loyal and care about why you exist and do what you do, rather than finding the cheaper deal.

Think about it, a meal that takes you longer to cook is more effort, but it
tends to taste better right?

Organic marketing is hard and takes time.

However, customers tend to be more loyal and care about why you exist and do what you do, rather than finding the cheaper deal.

SEO SAS

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Nirvana: Everyone is excited about data these days – data-driven design,
data-driven SEO, and so on! What’s your take on being data-driven?

Sarah: Love data. it’s much better to make decisions based on data rather
than gut feeling or because that’s normally how you do it.

Data gives us so much insight and enables us to work smarter not harder.

Nirvana: I know that both of you have been part of great companies before you started this podcast. What advice would you offer startups that are looking to scale fast?

Sarah:

I don’t feel qualified enough to answer this question.

I’ll give it a go and say, rather than scaling fast I would focus more on customer experience and either offering the best god damn product or experience.

Also relationships, these will definitely help you in the long run. Don’t be afraid to ask for help.

Look for partnership opportunities. Surround yourself with inspirational and experienced people.

Rather than scaling fast I would focus more on customer experience and either offering the best god damn product or experience.

Also relationships, these will definitely help you in the long run.

SEO SAS

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Nirvana: Is money a big deal in podcasting? Is it a capital-intensive
venture?

Sarah:

We didn’t start a podcast to make money. We started a podcast
so that we could continue to learn and share knowledge with others.

I know… bit cliche but you know! If we get offered things for free, we
wouldn’t say no though!

Nirvana: What does a typical podcast episode require you to do?

Sarah: Research! A lot of research! Again it’s hard as it’s a side hustle but we want to make sure that what we are saying is right 99% of the time.

Nirvana: I can totally see you and Hannah knee-deep in research. Being a die-hard fan of the podcast myself, I can tell you first hand that you are doing the right kind of research.

Wrapping Up

 SEO SAS, everyone! Not a lot of people know this, (in fairness, no one’s ever even heard of me) but Sarah and Hannah are really close to my heart. They are two of the most incredible people in the industry and I love talking to them.

Thanks so much for agreeing to do this, you’re both really amazing.

Please do tune in to their next episode of SEO SAS on Spotify. Also, if you’re awesome and in the SEO business, send them an angry tweet asking them why they haven’t invited you the podcast yet. They like that.

You can also chat with them about Game of Thrones and candid cat GIFs. They love that.

Peace out.

Digital Marketing News

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