What is the Freelance Writing Industry Like Today?

The amount of time that a writer spends into understanding and upholding a brand’s aesthetics is often overlooked. This is all the more so with freelance content writers.

This week, we have with us – famous content writer, Masooma Memon. Widely known and appreciated for her talent and her twitter handle (@inkandcopy), Masooma is a treasured friend.

I ran into Masooma on a Twitter chat. I honestly don’t remember which one it was, but it was a good one for sure.

Enough rambling, let’s go talk to the very lovely, mild-mannered, Masooma Memon.

@Editor – Yeah, yeah, stop using alliteration. Stuff it, will you?

Freelance Content Writing: A Moment With Masooma Memon 1

Interview With:

Masooma Memon,
Freelance Content Writer,
InkandCopy

Interviewed By:

Nirvana Guha,
CEO, SEO Elixir

Date: 2 June 2019

Nirvana: Hey, Masooma! Would you mind telling our readers a little bit about yourself?

Masooma:

Hello to everyone who is reading this – I appreciate you taking out the time to know me a little (Please drop a comment or tweet to me so that I can get to know you too). I’m a freelance writer who has been passionate about writing since her childhood.

When I was around 12 years, I lived in a bubble, wrongly believing that I will have to be part of a fashion magazine or write a bestseller novel to become a writer. Luckily, I discovered freelance writing along the way and was able to shape my dream of writing for a living into reality.

Now that the dream is live, I work with app companies and other small businesses, writing research-backed blog posts that help them educate and engage with their audience. You’ll typically find me writing on digital marketing, productivity, UX design, and customer experience.

Nirvana: I actually got into this industry in the exact same way. What made you get into the content writing industry?

Masooma:

My passion for writing, the desire to capture industry/niche-specific concepts into simple, easy to understand content for readers.

My passion for writing, the desire to capture industry/niche-specific concepts into simple, easy to understand content for readers.

Masooma Memon

CLICK TO TWEET

Nirvana: I’ve been a freelancer, so I know this from personal experience – there are a lot of ups and downs. Tell us a little bit about your biggest career highs.

Masooma:

Everyone has their unique definition for career highs. To me, those are times when I’m working with a dream client or acing a goal that I’ve had on my mind for a while, no matter how small that goal is.

Nirvana: Well, Masooma, this is going to be a bit depressing, but that’s OK – we’re all friends here. Tell us about one of your worst experiences in this industry.

Masooma:

For me, poor experiences surface when someone doesn’t respect a writer. Such cases turn out to be nightmares. I’ve had a recent such experience where the client thought that I worked under him. One reason why I chose freelancing was that I wouldn’t be working for someone. Rather, I will be working with someone.

One reason why I chose freelancing was that I wouldn’t be working for someone. Rather, I will be working with someone.

Masooma Memon

CLICK TO TWEET

Nirvana: Is it difficult to find your own voice as a writer while adapting to different brands? Tell us about your process.

Masooma:

When writing for brands, I try to stick to their required voice. In my view, every writer’s voice naturally shows up, so I don’t worry too much about that.

Some steps that I take to learn the brand’s voice are:

– Going through the brand’s style guide
– Reading the content already available on the client’s site
– Listening and listing the requirements before I begin sketching an outline

It’s true, listening to your client helps. Assumptions never work. So, listening, reading, researching, and then writing is my process.

Steps to learn the brand’s voice:

– Going through the brand’s style guide
– Reading the content already available on the client’s site
– Listening and listing the requirements

Masooma Memon

CLICK TO TWEET

Nirvana: Well said, Masooma. How often do you get freelancing gigs that last for over a year?

Masooma:

Multiple times. In fact, I work long-term with several clients at one time such as now. I’ve two clients that I’ve been working with over a year now.

Nirvana: Do you get low balled with money matters? How do you handle that?

Masooma:

I try to explain to the client why good content costs more than average content. Often, clients and I reach an agreement. If not, I’m upfront about not accepting such rates and move on. No point wasting time with those who don’t value your work, right?

Nirvana: Wow. There’s no way anyone could have said it better.

Deadlines, Deadlines, Deadlines… what do you do to unwind?

Masooma:

Read a good book or take out an hour and simply listen to some good music. If that doesn’t work, a good movie can always fix things.

Read a good book or take out an hour and simply listen to some good music. If that doesn’t work, a good movie can always fix things.

Masooma Memon

CLICK TO TWEET

Nirvana: Which writers inspire you (dead or alive)?

Masooma:

I’ve been a fan of Renee Ahdieh, V.E Schwab, and Sabaa Tahir. They’re not related to our industry, but they are writers nonetheless. Their description is spell-binding. Within our field, I find Ann Handley’s work very inspirational. She writes like she is writing a novel, that’s how beautiful her storytelling is!

Within our field, I find Ann Handley’s work very inspirational. She writes like she is writing a novel, that’s how beautiful her storytelling is!

Masooma Memon

CLICK TO TWEET

Nirvana: Do you see subtle changes in the type of content writing that the industry demands?

Masooma:

Yes. Fresh industry research speaks a lot about that. Reading it can help identify what’s working and what’s not while also giving an idea of what’s likely to come. I tweak my writing accordingly.

Nirvana: Thanks for taking the time to get real with me, Masooma. I appreciate this a lot. I’m sure that our audience will love you too for this.

Masooma Memon, everybody. Hit her up on the Twitters with annoying questions on how to write awesome content and don’t forget to read her blog on InkandCopy. And of course, please hire her services if you need something written.

Wrapping Up

 

Freelancing is hard. Sadly, it’s very difficult to get clients that appreciate your sensibilities and pay you. I’m so grateful that Masooma chose to spend some time with us. Hopefully, it’ll help some people who are just getting started.

Tune in next week for more awesome interviews on News Elixir. Also, share this post because no else does.

Don’t forget to subscribe to our newsletter to get weekly updates of more awesome news in the digital marketing industry. Peace out.

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