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How Can Digital Marketing Help Revolutionize The AgriTech Industry?

As per the latest report released by the Government of India, the Agricultural and Fisheries Industry alone contributes near to 244.74 Billion to the Indian G.D.P (Gross Domestic Product). With 157.35 million hectares of agricultural land, India possesses the second largest agricultural land in the world. The increased investment of government on infrastructures such as irrigation facilities, warehousing, and cold storage facilities has opened up huge opportunities for every entrepreneur looking to build up a business in this sector.

According to market analysts, technology has a huge role to play in the agricultural and fisheries industry in the upcoming decade. Opportunities are huge and immense in areas like how to increase the per hectare yield, improving the quality of the yield along with nutritional value of the crops, reducing the expenses of the farmers, mitigating waste during the distribution system, making farm mechanization within the reach of the farmers, and improving the connectivity of the farmers with the buyers by interlinking the consumers and suppliers. With the advent of the digital economy, AgriTech startups have a huge opportunity to leverage on B2B and B2C marketplaces. To sum it up, the business model mainly involves providing correct information, techniques, and efficiencies to the farmers during the pre-harvest and post-harvest seasons. A very recent study conducted by the Ministry of Agriculture says that opportunities are huge and the chances of building up a high revenue earning company are immense.

Make Use Of Digital Marketing Strategy To Make Your Company A Market Leader In The AgriTech Industry

If you are aspiring to be one of the most successful entrepreneurs in the AgriTech Industry, then a rock-solid business model is not the only thing that you need. An active and strong marketing strategy is undoubtedly an essential criterion to make your company a household name. Speaking of marketing, you must be well aware of the fact that digital marketing is taking the world by storm since the last decade.


Gone are the days when traditional marketing procedures like T.V commercials, radio broadcasting, and pamphlets were used to make the public aware of the type of services that you have on offer and in what price range. In this age, digital marketing is the best and probably the most effective way to make the public aware of the type of services that you would provide and the industries that you wish to serve. Here is a complete list of marketing strategies that you must implement while building up an AgriTech Startup –

  • Build A User-Friendly Website – Building a user-friendly website is one of the key elements of every business. You must ensure to build a website listing all the services that you are ready to offer. In addition to this, you must clearly state the issue, or the problem that you are willing to solve in this industry.
  • Use Effective Content Marketing Strategy – Content marketing in today’s world is an absolute stunner. Any startup, especially the ones providing their services in the agricultural industry must make its maximum use so that they can reach a large number of people without spending much from their pocket. In addition, content marketing can also help to improve the brand visibility among the buyers as well as sellers of both sides of the supply chain.
  • Hire An Expert S.E.O Company – S.E.O, or in other words, Search Engine Optimization is a way of ranking higher in major search engines such as Google, Yahoo, and Bing. If your business gets listed on the first page of these major search engines, then it can be a definite gold mine! A high rank in these search engines means greater traffic and higher visibility of your website, thereby helping you to expand your client base across all domains. So if you are planning to scale up your AgriTech business real fast, then make sure to hire a professional SEO agency.

Planning to design your own website listing all your services based on the AgriTech industry, or seeking for some exciting content? If yes, then just click on the ‘Contact Us’ button to know more about some exciting stuff that we have on offer.


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