Search engine optimization is an essential modern-day tool for digital marketing.

Online businesses and website owners strive to leverage its key benefits.

With proper SEO execution, websites become easy to find, crawl, and categorize on the various search engines. In this way, digital marketing is all about helping customers find your business among the many others.

This strategy aims at driving visitors to your business through various online platforms. It is, therefore, important for a website to rank highly on SERPs (search engine result pages) – preferably be on the first page of the result pages.

Website owners and digital marketers need to understand the various hacks and how these influence the ranking of web pages.

Get to know what techniques no longer work with search engines. Evaluate the relevance of essentials such as link building, on-page SEO, and title tags for search engines.

Most importantly, website owners should be aware of the vital things to fix for a successful SEO strategy. Here are some of them:

Optimize Your Site’s Load Speed

Before tackling the technical SEO issues, it is important to start with the basics.

One of these is optimizing the load speed of your site. As such, website owners should remove anything that slows down their site.

Page load speed is a critical factor and a slow web page is surely detrimental to a digital marketing campaign.

Slow load speed is frustrating, to say the least, and discourages visitors from staying. This ultimately means loss of conversions, which beats the purpose of an SEO strategy.

Keyword Research

Keyword research is probably the most important part of site optimization.

Google, which is the most used search engine, has kept its keyword research algorithms unchanged over the years. By using the best SEO tools, website owners get familiar with the intent of various users.


Proper keyword research based on the popularity, search volume, and the general intent of users, helps site owners provide content that answers most of the audience’s questions.

The topics you choose while creating content should be relevant to user intent. Content on the various web pages should, therefore, contain keywords relevant to user searches.

Link Building

Site owners who are keen to nail their website optimization strategy should also understand the importance of link building.

Linking your website to web pages with relevant content is another thing to fix for fruitful marketing efforts.

While some may think that linking sites to other authoritative pages takes visitors off their website, link building remains an essential part of SEO strategy.

It all boils down to quality, as linking your site to authoritative pages builds trust among visitors.

Web Development and Design

Fixing the design of your site when it’s already hurting your SEO efforts may be costly and detrimental. It is then advisable to fix the web design and development needs during the process of website building.

Web design contributes to a successful SEO strategy as visitors find it easier to navigate your site.

Build your website with a search-engine-friendly design and a user-friendly interface.

A search-engine-friendly-looking website makes it easy for search engines to index and rank while user-friendly sites ensure heightened user experience.

Web Analytics

Web analytics are critical in pointing out what is working and what is not.

Site owners need software to help them monitor the various measures of SEO success. Tools such as Google Analytics help keep track of visitors’ statistics and user demographics.

Web analytics are critical to site optimization, and site owners should have them in place even before visitors start coming to their sites or landing pages. This way, they can change tactics for what’s not working and strengthen what’s working.

Content Building

Creating a website is just the first step to a digital marketing campaign.

Creating engaging content and changing it over time helps with your SEO efforts and therefore increases traffic on your website.

Updating your site by creating new content over time helps keep visitors on your site and, as a consequence, increase conversions.

Providing content that answers what people are looking for also strengthens a website’s optimization strategy.

Meta Descriptions and Titles

These are critical to an SEO strategy, yet most site owners and digital marketers neglect them.

A meta description refers to a short section of a web page seen by users on a search engine’s results page.

Adding a meta description of about 160 characters to your post is advisable, and expert digital marketers encourage such practice.

Be sure to include the target keyword in the meta description as it helps convince visitors that your site contains what they are looking for.


Search engines allow site owners to submit sitemaps for crawling and proper indexing of such sites.

Sitemaps are placed on the homepage of a site, and visitors can, therefore, access all the relevant information from all the web pages at a glance on the first page.

Sitemaps contribute to the SEO strategy, as they ensure that sites are accurately ranked within a SERP.

Ultimately, accurate ranking ensures that more users see and visit your website. Hence more conversions.

Insert Keywords for Images

Images are essential for your website as they complement the content. These should, therefore, be captioned properly.

Search engines have a dedicated section for images in their search results, and this should suggest how important images are. You must use the right keywords for your image names and captions as visitors use them when image-searching.

Social Signals

Social media is an integral part of our lives today, and so it is to SEO. Social signals play a huge role in the ranking of a website.

The impact of social shares, tweets, and likes is undeniable, as some posts or blogs on a website may influence its ranking after tweeting or sharing.

In a bid to get more social signal, strive for the following:

  • Create rich content that is worth sharing on social media platforms.
  • Add visible share buttons to blogs and posts.
  • Encourage readers to share your content.
  • Link your content to various social media influencers.


SEO strategies are crucial to the ranking of a site in SERPs. It is, therefore, important to fix the issues that may derail your site optimization efforts.

First off, optimize the load speed of your website.

Creating content that contains relevant keywords also helps  to rank up.

Most importantly, web analytics helps monitor your SEO efforts and help keep you on track.

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